LO2: Target Audience (INCOMPLETE CAMPAIGN)

My campaign will be targetted at two types of people:

- The "sharers"

- The "instigators"

The Sharers Will Stereotypically Be:

Gender: Female

Age: 14-20

PamCo: C1C2DE

Location: Sheffield/South Yorkshire

Level of Education (Reading Age): Later GCSE->University (14+)

Psychographics: Social Justice, LGBTQ community (ally or member), equality, likely are feminists, more left wing

Sharer Audience Profile:

Emily is a 19 year old university student studying politics and sociology at Sheffield Hallam. She holds ideals with a more left-wing lean and believes in listening to the voices of the people. She shares posts from the LGBT Project because she believes they hold important messages that need to be carried across and voices that need to be shared. She is a member of the LGBTQ+ community herself but focuses on sharing posts about those with identities other than her own.

The Instigators Will Stereotypically Be:

Gender: Male

Age: 30-50

PamCo: ABC1

Location: Sheffield/South Yorkshire

Level of Education (Reading Age): GCSE and A-Level (statistically don't receive a university education)

Psychographics: Has "traditional values", sees the world as they believe it to be and not as it could be,