Final Product:
Technical and Aesthetic Match-to-Brief:
My campaign material fits the technical requirements of the brief as it accurately and avidly markets the publication "Steelie Magazine". The material uses self generated assets along with some (logo, a few graphics etc.) from SPH Publishing themselves. The continued use of colour scheme, font, photography and house style from the Steelie publication create synergy across both the magazine itself and the advertising campaign which I have created. Overall, I believe the material serves its purpose well and is appropriate for use.
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