For my client, I have decided to create three media types:
Social Media Page:
This page will be solely for the purpose of marketing SPH Publising's new magazine "Steelie" and will only post content to reach this goal
TV Advertisement:
This will be featured prior to watershed (at around 3-4pm) so as to fit to a schedule when my target audience would be completing their education process
Posters:
These will be placed in social hotspots for my target audience, for example roller rinks, outdoor areas (Peace Gardens) and nearby popular shops.
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