For my campaign, the best option of release and distribution would be "All Out", as all of my advertising involves heavy synergy and there would be no benefit from the anticipation generated through a slow or teaser release and reaching a large, mass audience would be the best choice for such a campaign. However, as funding isn't that
Early Wave Social Media campaign:
The first media pieces I will release will be the "A Little Support goes A Long Way" social media posts. These will be released on the first airing of the campaign, and will be the only advertising available for around 5 days.
Poster Campaign (Secondary Wave of Social Media Campaign):
The second media pieces I will release will be the "Fact File" Posters. Due to the current COVID situation, these will be released as social media posts, likely Instagram "Stories" due to their size, and will be marketed as banners since physically putting these up isn't currently an option.
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